Featured products

Welcome to the Sisterhood You Actually Choose

BBX was born from that universal truth: women are bold, brilliant, emotional, hilarious, impossible, unstoppable - and we love them for it. This isn’t a sorority you rush. It’s one you already belong to.

We’re a tribe of confident, chaotic-good women who laugh loudly, love fiercely, and live unapologetically. From tees to hoodies to the occasional rogue pet bandana, everything here celebrates the beautiful madness of being human - BBX style!

ABOUT BBX

Meet M.I.T.C.H.™

Chaos moved in… he stayed.

MITCH™ isn’t just a name - it’s a lifestyle.
Short for “Man, I Took Crazy Home,” MITCH™ is the steady, loyal, story-collecting counterpart to BBX.

He’s the guy who loves the madness, laughs through the unpredictability, and proudly wears the merch that proves it.

Meet MITCH

BBX & M.I.T.C.H. Memberships

Right now, we’re keeping it simple: bold BBX and MITCH™ gear you can actually wear, gift, and laugh about.

But if enough of you show up and support the launch, here’s what we’d love to build next:

• BBX “Founding Sister” Membership – early access to drops, limited designs, and private community perks.
• MITCH™ Club - challenges, contests, and rewards for the ones who stayed.
• Exclusive Content - stories, behind-the-scenes chaos, and member-only designs that never hit the public shop.
• Special Launch Perks – discounts, surprise drops, and maybe even some IRL mischief.

For now, the best way to vote “YES, build this” is simple:

👉 Subscribe. Suggestions welcome!

👉 Grab some merch.
👉 Share it.
👉 Tag us.

If the response is there, we’ll build the rest.

Shop the Launch